The Louisiana Office of Tourism Explore Louisiana float recognized for presentation. 

PASADENA, Ca. – Just announced: The Louisiana Office of Tourism Explore Louisiana float has won the Showmanship Award for a second year in a row during the 135th Rose Parade. This award represents showmanship and entertainment.

"We're very excited to kick off the Louisiana Office of Toursim 2024 Year of Music campaign with this recognition," said Lieutenant Governor Billy Nungesser.

This is the third consecutive year Louisiana has participated in the parade. In 2022, that float received the Wrigley Legacy award for outstanding display of floral presentation, float design and entertainment.

Louisiana's 2024 Rose Parade float features a larger-than-life Mardi Gras jester, fleur-de-lis, second-line inspired umbrellas, and of course lots of purple, green and gold. Louisiana's rolling performance will include all the sights and sounds of a Louisiana Mardi Gras. Performing will be Grammy-nominated Zydeco musician Sean Ardoin, Cajun fiddler Amanda Shaw, and legendary guitarist James Burton.

Seven premier sponsors of Louisiana's float represent convention and visitors bureaus and tourism boards from across the state including Lafayette Travel, Natchitoches Convention & Visitors Bureau, New Orleans & Company, Tangipahoa Parish Convention & Visitors Bureau, Visit Lake Charles, Visit Shreveport-Bossier, and Visit The Northshore.

January 1, 2024